Mercurius IT

Full-service Marketing

IT Solutions Provider:
Mercurius IT

I spent almost three years at Mercurius IT, managing all areas of Marketing for the international IT solutions provider and Microsoft Partner and building the department from the ground up.

When I arrived at Mercurius IT, there was no Marketing department. By the time I left, the business was following a winning digital strategy that had made them one to watch in the UK Partner channel.

Mercurius IT mockup

“Kathryn has brought immense value to Mercurius IT over the last 2 years…she is never afraid to try a new approach to our Marketing activities.”

Jay Tahasildar, Director, Mercurius IT

The challenge

Following a change in business focus towards the end of 2015, Mercurius IT was looking to relaunch its brand and employ full-service digital marketing techniques to boost brand awareness and assist lead generation.

As there was no existing marketing infrastructure, the challenge was two-fold:

  • One brand—visual branding and brand voice had to be outlined and kept consistent across all channels.
  • ROI—cost for all new activities had to be kept to a minimum during the initial experimentation period and spend increased gradually as ROI became apparent.

The results

Within 6 months, monthly inbound leads surpassed monthly outbound leads for the first time in company history. Marketing activities grew to make a significant and tangible contribution to new business revenue.

Additionally, a business critical keyword maintained the top spot in Google’s search results for the duration of my tenure.

The business has gained:

  • An engaged social following
  • A regular pipeline of relevant inbound leads
  • A complete marketing strategy and collateral library

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