How to Start a Cover Letter
Cover letters are a weird scenario - email a total stranger and tell them about yourself, knowing they’ll judge you. How do you know what...
How to Delegate Effectively as a Freelancer
When you run your own biz, it can be easy for everyday tasks to pile up. With client work, marketing, invoicing and admin, it’s...
How to Get a Promotion at Work
Asking for a promotion or pay rise at work can be terrifying. So much so that it’s easy not to think past the initial ask - asking to...
How to Find the Right Career For You
Finding the *right* career path can feel overwhelming, especially if you’re only just leaving education. As a society, we put a lot of...
Birmingham Food Vendors: Win Your Post-lockdown Launch
Last May, in middle of lockdown, I moved to Birmingham with my boyfriend Dan. Naively, I thought it would only be a few more weeks until I...
5 Ways to Make Your CV Stand Out
Recruiters and hiring managers sift through hundreds of CVs for every job they advertise, so you need to make sure yours stands out. In...
How I Secured a New Job in 5 Days Using Account-based Marketing
As you may have seen, I’m leaving Aira at the end of August and joining Digital Native to help them grow and scale their Digital...
SEO Expectation vs Reality (And What to Do When Things Don’t Go to Plan)
Most of us know the theory behind SEO – get your on-page optimisation down, create some killer content and get high-authority links back...
Should You Put Pricing on Your Website?
Talk about putting pricing on the website of a professional services business and everyone in the room suddenly looks very squeamish. This...