Marketer, writer and all-round internet person
Hey, I’m Kathryn. I’m a marketer, writer and all-round internet person. I started blogging on Tumblr back in 2012 and now spend my days strategising with clients at Aira. I’ve also worked on projects with the Department for Education and a supermarket chain that rhymes with “al fresco”.
I first discovered Marketing when I taught myself basic HTML and CSS to change the background of my Tumblr blog aged 14.
Since then I’ve run a series of blogs from typewriter poetry to fashion and found that no matter the topic, I love engaging audiences and building communities.
I now work with businesses across technology, hospitality, manufacturing and more to build and implement marketing strategies that truly make a difference.
Planning and executing SEO and Paid Media campaigns.
East of England YAAN
Social Media Lead
Promoting apprenticeships across the East of England.
Managing all areas of digital marketing for a Microsoft Partner.
Marketing strategies that do what they say on the tin. Interested?
I’ve picked up a few tips and tricks along the way by spending time with the best in the business, scouring Stack Overflow and a lot of trial and error.
- Account Management
- Analytics & Tracking
- Search engine optimisation (SEO)
- PPC & paid social
- Website design & development
- Inbound & account-based marketing
- Strategy & planning
- Client relationships
- Project management
- Budget management
Analytics & Tracking
- Google Analytics setup
- Paid media conversion tracking
- Event tracking & dataLayer.push
- Google Data Studio
Awards & Education
Higher or Degree Apprentice of the Year
East Midlands Higher or Degree Apprentice of the Year, National Apprenticeship Awards
Digital Marketing L3 & L4
Advanced and Higher Apprenticeships in Digital Marketing
I’ve Worked With
East of England YAAN
Building a full library of Marketing assets and managing social media for the East of England YAAN, to support the promotion of apprenticeships across the East of England.
Leading the Marketing team for an international ERP solutions provider and Microsoft Partner.