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Marketer, digital trainer and all-round internet person

Kathryn Monkcom

Hey, I’m Kathryn. I’m a marketer, digital trainer and all-round internet person. I started blogging on Tumblr back in 2012 and now spend my days strategising with clients at Aira. I’ve also worked on projects with the Department for Education and a supermarket chain that rhymes with “al fresco”.

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My Experience

I first discovered Marketing when I taught myself basic HTML and CSS to change the background of my Tumblr blog aged 14.

Since then I’ve run a series of blogs from typewriter poetry to fashion and found that no matter the topic, I love engaging audiences and building communities.

I’m a passionate advocate for apprenticeships and have worked with Amazing Apprenticeships, the East of England YAAN, the DfE and local schools to give young people the skills and power to take control of their career journey.

Aira

Account Manager

Planning and executing SEO and Paid Media campaigns.

Present

East of England YAAN

Social Media Lead

Promoting apprenticeships across the East of England.

2018

Mercurius IT

Marketing Manager

Managing all areas of digital marketing for a Microsoft Partner.

2016

More Info

Marketing strategies that do what they say on the tin. Interested?

 

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my Skills

I’ve picked up a few tips and tricks along the way by spending time with the best in the business, scouring Stack Overflow and a lot of trial and error.

  • Marketing
  • Account Management
  • Analytics & Tracking

Marketing

  • Search engine optimisation (SEO)
  • PPC & paid social
  • Copywriting
  • Website design & development
  • Inbound & account-based marketing

Account Management

  • Strategy & planning
  • Client relationships
  • Project management
  • Budget management
  • Reporting

Analytics & Tracking

  • Google Analytics setup
  • Paid media conversion tracking
  • Event tracking & dataLayer.push
  • Google Data Studio
  • Heatmapping

Some nice things people have said

I loved working with Kathryn and she was a hugely valuable part of the team at Aira, making a big impact and progressing well, even in a relatively short timeframe. Her knowledge and experience of digital surpasses many people I’ve worked with who have been in the industry far longer and I’d recommend her for any digital role.

Paddy Moogan
Co-Founder, Aira

Kathryn has been a brilliant addition to the Aira team and I’ve really enjoyed working with her. She’s incredibly knowledgeable, always wants to learn, looks for ways to help others, and is just one of those people that just gets it. Definitely “one to watch” and destined to do great things.

Matt Beswick
Co-Founder, Aira

[Kathryn] has such passion about her profession, her role and delivering such a high standard of work, to help the company increase awareness and profit…it is reassuring to work with someone like Kathryn that understands that fundamentals of marketing, how to engage an audience and how to generate new business leads for her company.

Mark Blackmore
Partner Success Manager, QBS group

It’s been fantastic watching Kathryn grow from strength to strength whilst on her apprenticeship…Her professionalism and eagerness to learn is what sets her apart from other apprentices I’ve met and she has been a genuine pleasure to teach!

Natalie Richardson
Social Media & Digital Marketing Trainer, Baltic Apprenticeships

Kathryn…attended an apprenticeship talk I organised during National Apprenticeship Week. Kathryn was very confident and hugely engaging when delivering her talk to the students. She provided invaluable first-hand experience of being an apprentice to the students and certainly inspired many young people to follow that route.

Trisha Seecharran
ASK Regional Project Coordinator, Education and Employers

Kathryn is an absolute star…I’ve been unable to fault a single thing she did throughout the week and the incredible website she produced is proof that she’s a fantastic digital marketer.

Scott Goodacre

Social Media & Digital Marketing Trainer, Baltic Apprenticeships

Awards & Education

Qualification

NFCE Level 3 Award, Education and Training

Oxbridge Home Learning

2020

Award

Higher or Degree Apprentice of the Year

East Midlands Higher or Degree Apprentice of the Year, National Apprenticeship Awards

2018

Apprenticeship

Digital Marketing L3 & L4

Advanced and Higher Apprenticeships in Digital Marketing

2018

I’ve Worked With

2018

East of England YAAN

Building a full library of Marketing assets and managing social media for the East of England YAAN, to support the promotion of apprenticeships across the East of England.

Details
2016

Mercurius IT

Leading the Marketing team for an international ERP solutions provider and Microsoft Partner.

Details
More Work
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